Applications can support the needs of a broad range of developers and interactive publishers: local search, mobile search, social networking, yellow pages, real estate, classified, publishing, newspaper, direct marketing, semantic search, location-based services, and trip planning.
Customers can enhance the value of their local content by adding mass transit-related attributes to business listings, indicating distance and direction to a transit system line and station. Proximity-based searching permits queries based on actual location and provides a variety of ways to implement location-based services.