Effective geographic targeting

Traditional IP-based geographic targeting focuses on the geographic origin of the search query and not on the user's intent. While it can be effective at the national and state level, IP-based geographic targeting lacks the granular detail required to allow for effective local advertising.

GeoMods (Geographic Modifiers) is a tool that generates a set of keywords that define a locality. It returns keywords such as neighborhood name(s), area codes, nearby parks, landmarks and other attributes in order to define a service area for your business. Advertisers can then use these keywords in their search engine optimization and keyword advertising efforts to target local customers.

Coverage

US, Canadian and European coverage is currently available. Coverage for Asian countries and New Zealand will be introduced during 2009.

Delivery platform

Depending on your needs,both programmatic and interactive applications are available, Keywords are returned in plain text, making them easily integrated into campaign management platforms via REST.

Geographic Keyword Research Tool

Many attributes to choose from. GeoMods returns specific keywords for a location like:

  • Neighborhoods
  • Area Codes
  • Parks
  • Rail Systems/Stations
  • Postal Codes
  • Landmarks
  • Hospitals
  • Mass Transit Systems/Stations
  • Administrative Boundaries
  • Museums
  • Airports
  • Schools/Universities
  • Political Boundaries
  • Geographic Features
  • Bus Stations
  • Cultural Attractions
  • Countries
  • Post Offices

For example, when using GeoMods to look for related keywords for "74 New Montgomery St, San Francisco" (location of a coffee shop), the following keywords will be returned:

By incorporating these keywords into SEO optimization strategies or using them in search advertising, the coffee shop's website will get traffic that is more local in nature. The site gets better qualified visitors without having to focus on more competitive (and higher priced) keywords.

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