Urban Mapping’s Ian White will participate on the panel “Marketing & Market Intelligence in a Mobile Society” at Direction Media’s annual Location Intelligence conference. This year’s event takes place October 7-9 at in Westminster, Colorado, just outside Denver. The panel includes Greg Skibiski of Sense Networks, Anne Bezancon of 1020 Placecast, Sean Gorman of FortiusOne and will be moderated by Darren Koenig of Tele Atlas.
UMI’s own Ian White will present at the 2009 CTIA Wireless IT & Entertainment conference in San Diego, October 7-9. White will participate in a panel on the Mobile Business Track, Transportation – Public and Corporate Fleets.
Urban Mapping’s Robert Hylkema will present at the WCA’s LBS Special Interest Group, July 28 2009 at PARC in Palo Alto. The SIG meeting, OnDeck: LBS Apps for 2010 and Beyond, will feature our URBANWARE Parking application, along with participants from Google, Yahoo!, Networks in Motion and others.
Umibot has been helping the producers of this September’s MetaPlaces with programming decisions. We’re excited in that this show looks beyond web-based technologies–it asks the question how any of this makes money. In an increasingly mobile world with distribution mattering beyond all else, how can a vendor of content survive? Should carriers cede power and partner more nimble players who have a faster time to market?
We’ve argued that location doesn’t matter for a while. You read this correctly. The reason is that everything that can be located, will be. Location has become a commodity. LBS providers on their own offer a simple service that’s available through a variety of methods. There is no holy grail of location. The relevance, value and opportunity is what one does with location–translating lng/lat into something human-readable, and making it actionable, perishable and tied to a transaction is where this is going.
That’s the teaser. Hoping you can join us in San Jose, September 22 and 23.
UMI’s Ian White will participate on a panel, Mobile Search-A Driving Force, at CTIA Wireless’ Mobile Marketing & Advertising in Las Vegas, March 31 2009.
UMI’s Ian White will speak at IIR’s Mobile Advertising conference in Amsterdam, May 12-14.
