Umibot has been helping the producers of this September’s MetaPlaces with programming decisions. We’re excited in that this show looks beyond web-based technologies–it asks the question how any of this makes money. In an increasingly mobile world with distribution mattering beyond all else, how can a vendor of content survive? Should carriers cede power and partner more nimble players who have a faster time to market?

We’ve argued that location doesn’t matter for a while. You read this correctly. The reason is that everything that can be located, will be. Location has become a commodity. LBS providers on their own offer a simple service that’s available through a variety of methods. There is no holy grail of location. The relevance, value and opportunity is what one does with location–translating lng/lat into something human-readable, and making it actionable, perishable and tied to a transaction is where this is going.

That’s the teaser. Hoping you can join us in San Jose, September 22 and 23.