Thanks to our talented people and forward-thinking customers, we’re growing in all directions. Our newest offering has to do with geotargeting. As we’ve noted in the past, the current state of affairs in geotargeting ain’t so good. IP lookup can’t provide the granularity that is required to serve up local content/relevant advertising. If a user has registered/provided a profile, that’s great news, but is only a small piece. It also presupposes you are located in your default/home area.

Leveraging our expertise in informal space (ie, neighborhoods), user research/cognitive psych and local search, UMI has developed a geotargeting service that reflects user intention. This is significant because technical methods fail to deliver expected results. This synthetic geo-targeting service taps into user intent, allowing for ‘hyperlocal’ to be more than hyperbole.

We’re looking for somebody who can help us penetrate agencies and advertisers. With marquis clients already in place, we seek an entrepreneurial and driven search marketing pro who thrives in vague and inherently ambiguous environments. You have a demonstrated track record of developing new business and are resourceful, tenacious and creative.

Urban Mapping hires for what you can do, not for what you have done. This means the background we seek is desirable, but not critical. A few notes about specifics:

• Agency/publisher experience - 3-15 years campaign management, ad operations, account management

• Sales/Biz Dev background - The primary role is to bring sales, but this can only happen once a plan is in place. You must be comfortable on the road, drawing from your contacts, inbound lead gen, cold calling and geunuinely enjoy your work.

• Industry knowledge - You are an interactive advertising fountain of knowledge–you consider SES to be a great networking opportunity, not a great venue to learn about online advertising. You have a solid understanding of SEM, SEO, PPC and emerging ad products.

• Technical competence: You need not be a programmer, but technical comfort is a requirement. This means awareness of stacks/languages/environments and advertising APIs. Exposure to geospatial technologies is useful, but not required.

Compensation is modest base, generous commission and equity participation.

We work in a creative, entrepreneurially-vague environment. Our methods are novel, but our approach has yielded valuable insights and results. To be considered for this position, please forward a resume and brief note speaking to your training and experience. Email to talent [at] urbanmapping [dot] com. Indicate “SEM Pro” in the subject line. No phone calls please!

Tags: human resources, job posting, jobs, local search, musings, neighborhood database, online advertising, search marketing, sem, seo

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